Account Based Marketing - Development and Research

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ABM Strategy and Research

The first stage of account base marketing in the understanding of how your solution / service solves the customer problem

Through the use of AI and Agents, the system will ask you complex questions, where you have the ability to explain, how you solve the solution, and how this information comes together

Starting with the fundamentals about why your company exists, and what your company does allows the agents to perform a colleciton of activites

  • Autonomous Research: Defining the customer problem once provides a solution at a point in time, , although changing dynamics in of customers, situation, regulations and technologies means the existence and purpose of your company changes as well. Using the agents to proactively research markets and competitors, as well as asking strategic thinkers key questions lead to a continually optimising and deep understanding of your business
  • Autonomous Searching: The agents will research, design and understand your company positions relative to your competitor, giving in a perceptual map of how your solution positions against others
  • Market Identification and Simulation: As deep research is performed, the agents can perform model fits between your customer problems and communication within forums to create a fit strategy to find the right placement

The key to any Account Base Management strategy will come down to the fundamental understanding of your business, through the use of AI, Autonomy and Agents your in depth business and market research becomes real time

ICP Profile

The AI will take your research and start developing your Ideal Customer Profile. As a domain expert, you can discuss and talk to it, the agents will ask key questions based on what it knows and make recommendation to your ICP.

Unlike traditional ICP, the agents can handle Fuzz Logic which means you can describe situations, personalities, problems and other aspects. Where the AI will be able to make its own judgement call if someone exists as a ICP, rather than the hard metrics.

The ICP profile, like the customer problem is dynamic, with the Agents proactively reviewing your ICP to check assumptions, ideas and make recommendations. Unlike traditional systems, the ICP profile is passed on to the next stage of agents to be able to create and develop targets and test the targets to find out if they are a right fit.