Account Based Marketing - Forensic Analysis

Forensic Analysis - Agents - People

With the use of AI Agents being able to find targets is taken to a new level. The agents are equipped with tools to perform searches, alerts, social media search, analysis pictures and more

We take ABM beyond the simple identification of company and people, but look at data which goes beyond humans capability to analysis. The agents work 24 hour a day, 7 days a week learning about your targets, company from a variety of sources, building up a large courpus of knowledget.

The knowledge goes beyond just structured data, but can contain unstructed data, ranging from comments, descriptions, features in a picture, to identify peoples wants, desires, likes, personality and how a company will need your product or solution.

Through the use of collection of data, and the collection of relationships. The agents are able to identify and profile your ABM targets

• What is your targets likes/dislikes
• How influences them and how
• How they influence
• What is there personality
• What customer problems are they likely to have
• What personality do they have
• How will you sell to that person
• Social and Impact networks

By compiling a forensic view in ABM, they way to communicate, strategy, and probability of outcome becomes more accurate, and takes our assumptions in the selling process

Forensic Analysis - Agents - Company

As like the people, it is also important to deep analysis the company, in terms of what is happening, what impacts them, news, influences and more

The Agents have the ability to continually analysis, and check the quality of the source of information about your targets

On a company level in forensics, evaluating the networks within the company and chain of influences, allows for strategies to be developed on high level. How to create awareness for a company, see what needs, and influence people which may not be direct targets, but FoaF / influences within the company.